Are video conferencing and WFH policies necessities for modern recruitment?

Wednesday, September 11 2013
Are video conferencing and WFH policies necessities for modern recruitment?

No business has ever been content with average anything, from sales to video conferencing technology. The one factor that companies certainly want the best from is staffing. Every enterprise would much rather have a top heavy team of overqualified talent than a bunch of people who are okay at their jobs. 

Of course, that means that employers are going above and beyond to recruit the best and brightest out there, while also staying true to their corporate culture. For some enterprises, including Yahoo, that second part has meant cutting work-from-home policies in order to bolster productivity.

However, some believe you can't attract top talent without allowing remote work. At CloudBeat 2013, a video conferencing expert denounced Yahoo's policy and stated that the only way to recruit strong contributors is to enact WFH strategies, VentureBeat reports. 

Some people even believe that company leaders are waging war on remote working just to distract from the real issues

"Desperate times lead companies to desperate measures. It's much easier to find a scapegoat, like 'those slackers working from home!', than dealing with years of mismanagement. This works twice as well when you can cause infighting between employees, so they don't turn united at the real enemy: inept leadership," David Heinemeier Hansson, a software developer and author of "Remote: Office Not Required," told Forbes.

Hansson's conspiracy theory might seem ridiculous, but the underlying point stands to reason - companies would rather take away a perk than admit faulty practices have led to their struggles. 

Reputation, WFH and recruitment
Joan Jett once sang that she didn't care about her bad reputation, but enterprises would be foolish to adhere to that same philosophy, especially when it comes to recruitment. Applicants know when an organization is going down the tubes, and sometimes benefits like WFH policies can make all the difference in the world. 

The only real argument against remote working is that it can be difficult to monitor employees. That may have been true before video conferencing was widely available, but times have changed so that logic no longer holds any water. 

More and more, organizations have come to realize that they can use online video software to keep tabs on their workers and enhance collaboration. Further, the best video conferencing platforms allow all employees, even the ones who aren't in the office, to have a voice. Such is the case at Ordr.In, where there are four workers in one location and then one remote person. CEO David Bloom told PCWorld that the communications platform has been a blessing

"This allows us to have a face-to-face meeting where everyone's equal. It's not the four of us sitting in one place, with our colleague sitting somewhere else," Bloom said.