Businesses would web conference more often if systems were easier to use

Thursday, August 26 2010

Web conferencing is a revolutionary tool with the potential to change the way the world does business. With web conferencing, businesses that are thousands of miles apart and separated by half a dozen time zones can interact face-to-face without the hassle and expense of travel.

However, there is one problem with some web conferencing solutions: usability.

In 2008, Wainhouse Research conducted a survey of 173 web conferencing users, gathering their experiences and opinions in three areas - the value of ease of use, the consequences when a system is too difficult to navigate, and how much ease of use matters when adopting web conferencing. The survey revealed that businesses and individuals would likely use video and web conferencing for 33 percent more meetings if it were easier and simpler to navigate.

Nearly half of the respondents - 46 percent - said that if web conferencing were easier to use, they would use it 20 to 30 percent more often, while a third of respondents said that switching to an easier web conferencing system would encourage them to use the technology 50 percent more often.

Luckily, a vast array of web and video conferencing providers exist, ensuring that all businesses will be able to find one that meets their needs.ADNFCR-3295-ID-19931672-ADNFCR