It can be fun to think about the future of video conferencing technology. After all, business communications platforms are in a constant state of flux, improving almost every single day. Today's cutting-edge tools might be standard in a few months and then old hat in a little more than a year.
Unfortunately, if you're waiting for the Ghost of Video Conferencing Yet to Come, you're missing out on the Ghost of Video Conferencing Present's appearance. And the latter has a ton to deliver.
How big can video conferencing get
In terms of sales, it's unlikely that anyone will figure out the exact popularity of video conferencing. Between shifting hardware costs and enterprises purchasing or subscribing to various services, it's nearly impossible to determine how pervasive online video software truly is.
However, the sheer size of digital meetings can be determined quite easily. The best place to start is in Switzerland. The Wall Street Journal reports that CERN holds approximately 300 conferences every day, involving nearly 20,000 different scientists and experts. Some of the gatherings involve hundreds of the world's best and brightest researchers, all of whom are working on the most difficult problems of today.
It's easy to think that CERN and other massive research facilities are teaming with scientists who are building robots and curing every disease known to man. But that's very rarely the case. As the news source points out, scientists work in various institutions around the world. Further, few of these professionals can afford to travel to Switzerland every day after work to meet with their teams and colleagues.
Thanks to video conferencing platforms, CERN is able to connect some of the best scientists in the world. The technology allows nuclear physicists in Australia discuss research methods with biologists in Mexico and other leading minds spread around the globe.
The importance of scalability
Now, obviously, not every business needs collaboration tools that are capable of holding 300 meetings every day. That's why the best video conferencing platforms are the scalable ones.
Businesses need to be able to customize their solutions in order to match their exact needs. Where a startup with five employees might only need software that can hold meetings with a maximum of 10 participants, a huge corporation may require one that can support conferences with 100 attendees. Company leaders should search for communications channels that can be tailored to every situation.