A study by travel-management corporation Carlson Wagonlit Travel has found that an astounding 96 percent of meeting and event planners say that their organizations utilize video conferencing technology.
Video conferencing technology is an umbrella term that includes traditional video conferencing, web-based video conferencing and webinars - interactive online seminars. Many companies also use telepresence to conduct remote meetings.
According to the report, many factors have driven the increase in video conferencing usage. These include pressure to reduce costs, improved video technology and organizations' interest in reducing their impact on the environment.
Of the survey's 96 percent of respondents who reported that video conferencing was common in their organizations, 42 percent were focused on video conferencing, 32 percent on web conferencing and 22 percent on telepresence. These respondents anticipate continued growth in the market for these technologies over the next several years.
In addition, 66 percent of the survey's respondents agreed with the statement, "Virtual meetings can perfectly replace small team meetings." A full 71 percent also agreed that "virtual meetings should replace 20 percent to 30 percent of small meetings."
Video conferencing isn't just for businesses, either. Increasingly, families and friends are using video conferencing and web conferencing in their homes to stay in touch.