Video conferencing can help 'eliminate misunderstandings'

Wednesday, January 26 2011

Video and web conferencing systems are becoming increasingly popular in the business world, and with good reason. The systems help companies save on travel, help them stay in touch with faraway contacts and can even help reduce miscommunication errors.

According to Paul Hillman, a partner at technology firm C/D/H, video conferencing technology can help "eliminate misunderstandings" by offering advanced solutions for translations and handling busy lines. For example, he says, imagine you're trying to have a virtual meeting with a plant manager in China who's been notoriously difficult to reach.

"You can set up an alert to notify you when the secretary gets off the phone, and then type your request for a conference in English," he wrote in an article for MLive.com. "The system will translate your request into Mandarin, and the secretary's reply back into English."

This is just one of the myriad reasons that businesses choose to invest in video conferencing systems. The ability to communicate with business peers, clients and partners over vast differences and disparate time zones - with no airline tickets, waiting around at baggage claim or jetlag - is another major advantage of video conferencing.