Video conferencing expected to increase in Australia

Tuesday, November 2 2010

The video communications market will reach $52.6 million in Australia, research firm Frost and Sullivan projects, thanks to an increased deployment of such technologies in government and professional services.

The study estimates that the industry will grow at a rate of 3.5 percent, compared to the same period last year. Although the increase is lower than in previous years, it is still significant as video communication is one of the few areas of information technology investment during a year of otherwise cautious spending, the report finds.

Limiting travel is the biggest factor for the growing demand for video conferencing, according to the market analysis. The study found that the industry has experienced "moderate growth" in Australia, despite many businesses being reluctant to invest in information technologies, states Government News.

The Frost and Sullivan study also forecasts a compound annual growth rate of 15.7 percent from 2009 to 2016. The anticipated revival of video conferencing over the next few years will be due to businesses trying to improve productivity and reduce travel, the report suggests.

“Government continues to be one of the largest video communications end-user segments in terms of revenue, with federal and state government contracts accounting for some of the biggest wins of the year," said Audrey William, ICT research director in Australia and New Zealand.