Using new technology to bring business partners and collaborators face to face provides many advantages. The cost of travel is mitigated by the use of webcams and HD monitors, and communication becomes instantaneous, rather than delayed. However, the example set by European companies last year demonstrates that teleconferencing also allows businesses to avoid delays that nature deals them.
FreshThinkingBusiness.com reports that a huge spike in video conferencing was the result of the volcanic eruption last year in Iceland. The Eyjafjallajokull volcano spewed thousands of tons of ash into the atmosphere and grounded hundreds of thousands of travelers for weeks. As a result, European businesses had to find another way to hold international meetings.
From April to May of 2010, web conferencing activity amongst companies increased by 180 percent. After the dust had settled, many speculated that the number would come back down. However, the market for video conference technology has continued to rise across Europe and is expected to go up by another 75 percent next year. It seems that the lesson is clear: This type of technology is immune to disasters that affect traditional means of communication.