Webinars can be used as both sales and recruiting pitch, expert says

Tuesday, November 12 2013
Webinars can be used as both sales and recruiting pitch, expert says


As Jessica Simpson once noted, it's true what they say - a little bit goes a long way. When it comes to video and webinars, the opposite lesson may be even more important - nothing isn't going to get you very far.

The universal appeal of video
It's true in nearly any industry, too. Video conferencing software may change how people go about business between offices, but manufacturing would be an area where someone may not as readily consider the importance of video. But its usefulness shouldn't go unheeded, according to one important executive in the area.

There is a widespread concern in the manufacturing industry about the future of skilled workers in the area - many are suggesting greater training, more extensive recruiting or legislative solutions, according to Money News. In fact, it may be as simple as more innovative promotional efforts - something that can be accomplished through video, according to Manufacturing.net.

Making the message more dynamic
There have been some measures implemented in educations areas, as Philip Odette, president of Global Supply Chain Solutions, noted, at places such as the Massachusetts Institute of Technology, which allows free digital offerings in order to both encourage educational uptake and allow people to learn on their own.

But education is hardly the end of it - if a company offers a webinar on recent processes or demonstrations of new technologies, it can impress both clients and potential workers alike. Sales pitches meld with recruiting processes in providing a new client base and workforce, Odette said.

There is a great deal of potential in webinars, but it need not be restricted to a single purpose. There are many different ways in which a dynamic pitch can be used.