Many businesses use their video conferencing technology to host webinars. The educational sessions help a company position itself as an industry leader because the discussions provide substantive value to participants. There are two schools of thought when it comes to accessing webinars as some experts believe that they should be free while others state that attendance should require a small fee.
According to the Content Marketing Institute, the latter strategy is more successful than the former. When consumers are charged to watch a webinar, they believe that they'll receive helpful tips and lessons. The thinking is that a company would only put a price on the content if it was truly worthwhile.
On the other hand, the news source explains that viewers think that free webinars will feature little more than promotional materials for products or other sessions. As a result, potential customers will skip the webinars because they don't want to listen to extended sales pitches.
If you're holding a webinar for the public, always charge a modest fee to ensure that viewers don't think you'll air a commercial. Putting a price tag on your content shows that there is value in watching the proceedings.