Internet users prefer video content

Wednesday, August 8 2012

Over the last few decades, the Internet has become a major force in the lives of many people around the world. They are able to connect and interact in a way previously unseen in the history of mankind, bringing together different cultures and viewpoints in real-time with advanced video technology. Businesses are using these same tools to bring collaboration into the future with video conferencing.

The Wall Street Journal reported that more people than ever are looking for video news sources on websites like CNN and YouTube. In fact, according to the Pew Research Center, users seeking quick and accurate information on news and other fact-based inquiries are YouTube more than any other resource, a recent study uncovered. This usership taps into the same connective power of seeing and hearing versus just reading a transcript, much more interactive and beneficial to understanding material, as web conferencing has demonstrated in the past.

This adoption of video for primary-source research is a sign that more people are comfortable with this interface, encouraging companies to use video conferencing in future meeting and collaboration strategies. Since employees already rely heavily on audio and video discussion tools online in their private time, they are more familiar with and accepting of these forms of interaction in the business sphere as well.