The workplace is currently evolving to meet the demands of globalization. Companies are relying less on location and physical meet-ups to do business with the advent of web conferencing technology. This form of communication may have several benefits, but is it the right solution for your business?
Depending on your corporate structure and the industry that you are in, web conferencing could be a great alternative to otherwise costly travel expenses. For companies that may have a single location but could have employees traveling or are stationed at a different area, the technology can be used by managers to interact with their remote staff members. Not only is the experience more personable than an email, deadline-conscious decisions can also be made more easily and more quickly.
At the same time, different departments of a company may have good uses for web conferencing. Salespeople normally meet up with potential clients several times and can rack up unwanted costs. To alleviate this issue, employees can meet up with their clients virtually. Of course, web conferencing technology shouldn't be used to completely eliminate face-to-face interaction, especially when making important agreements with clients.