Land and air vehicles pollute the environment with noise, carbon dioxide, glycols and other pollutants. According to the World Travel and Tourism Council, about 20 percent of the world's land, air and water travel is business travel.
Cutting out business travel can reduce the emission of carbon dioxide - as well as other toxic gases - by hundreds of millions of tons, and web conferencing may be the environmental solution.
Businesses that choose web conferencing software to meet with a remote office or distant client can exponentially decrease their carbon footprint on the earth and save enormous sums of money by cutting trip fare, hotel stays, meal costs and lost work time due to travel.
An investment in web conferencing may also expand the company clientele because the geographical limit is endless. An employee can meet face to face with a prospective client in Tokyo, build a personal connection and open up the company's product to an entirely new demographic.
Going green in the workplace by using web conferencing may also entice innovative and out-of-the-box thinkers to the company because of their appreciation for the company's ecological conscience.