In 2011, the amount of chin implants, also known as 'chinplants' reached record highs as they were the most sought plastic surgery procedure, posting nearly 20,700 surgeries, according the American Society of Plastic Surgeons (ASPS).
This accounts for more procedures than breast augmentation, Botox and liposuction combined last year. Experts claim the dramatic demand increase for chinplants results from women wanting a more desirable jawline for video conferencing interviews.
"People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery. We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be," said ASPS president Dr Malcolm Roth.
Video and web-based conferencing technology is impacting a wide variety of business sectors in many different ways for a wide variety of benefits. It has changed the way that interviews are conducted as well as how medicine is performed remotely, all while cutting costs and improving efficiency.