Video conferencing cuts costs for businesses

Tuesday, July 12 2011

With new ways to video chat evolving across multiple platforms, it is only natural for video conferencing to steadily climb in rank of preferred communication methods between businesses and clients each year.

The need to cut cost has sparked an interest in video conferencing, which presents a viable new way to conduct business meetings with minimal travel involved. 

A recent Economist Intelligence Unit survey of business travellers found that 49 percent of respondents felt the increasing use of video conferencing and collaborative technology will encourage them to reduce physical trips and cut costs.

In India, 98 percent of workplaces opt for video conferencing to conduct day-to-day affairs, according to a study by Cable&Wireless Worldwide. This percentage is much larger than that of Europe (90 percent) and the United States, but it is becoming an increasingly popular way to conduct meetings when face-to-face interaction is not possible.

The ability to set up conferences using technology will aid smaller businesses that would normally not be able to afford to have face-to-face meetings with clients and possible business partners.

By using the internet and software by companies like MegaMeeting, businesses are able to apply for a quote based on how many users would be included in a typical video conference. MegaMeeting makes it possible to streamline videoconferencing efforts and get everyone on board, no matter where they're located.