Video conferencing growing in medical fields

Wednesday, October 20 2010

As technology advances, so does the practice of telemedicine, a new report has found.

Frost & Sullivan, a growth partnership company, has announced that the healthcare sector is finding video conferencing and visual collaboration services to be increasingly beneficial.

According to the company’s analysis, reduced prices and improved quality are boosting the adoption of video conferencing systems, which used to be an extremely expensive application.

The most significant benefit video conferencing offers the medical industry is that it can extend the geographic reach of medical care and provide access to medical specialists in remote and rural areas. The technology also allows for training and educational benefits to medical professionals at reduced costs.

Some fears still remain in the telemedicine market, such as medical staff being replaced by new and more efficient practices, electronic medical records, legal liability and accreditation and licensing issues.

But Iwona Petruczynik, a research analyst with Frost & Sullivan, said that once those obstacles are overcome, sizeable growth potential will remain.

“Enabling a significant level of customization in the solutions for healthcare institutions will determine the success of videoconferencing in the telemedicine environment in the future,” Petruczynik explained.