Video conferencing set to continue growth

Tuesday, November 5 2013
Video conferencing set to continue growth


Video conferencing has already grown large in terms of popularity, but the technology is set to continue rising in popularity. There are many signs that companies are ready to embrace the abilities afforded them by online meetings in growing numbers.

Pricing is better
Conferencing is far less expensive when done through remote meetings. Pexip found that next generation technologies such as video conference software allows for increased capabilities on a larger scale, with minimal expenses. And in-house solutions are far more costly than outsourcing the problem - the infrastructure necessary multiplies the price.

Younger workers ready for high-tech
Many surveys have confirmed that young workers are eager to work at a company that utilizes all of the latest advances in technology, and video conferencing is no different, according to Cisco. Nearly three out of four executives who are age 34 or younger will  be utilizing the software extensively within the next ten years, and already many are believers in its capabilities - 87 percent think video has a significant impact on the business. Among the reasons cited are its ability to minimize travel expenses and attract top talent. In fact, it may be a requirement in the coming years, according to Rowan Trollope, senior vice president and general manager of Cisco's Collaboration Technology Group.

"Today's leaders are often tech enthusiasts," said Trollope. "Tomorrow's leaders are increasingly tech-dependent, and video is no exception to the rule. The next generation of leaders is realizing that using video makes them more productive, helps companies reduce costs and even plays a role in attracting the best talent available. They understand why video can be better than being there."

Works in tandem with BYOD
The bring your own device revolution has already arrived, as more companies allow users to utilize their own tablets and smartphones to access company information. With that, interoperability becomes a requirement, as eWeek notes. As it stands, video traffic is growing much larger all the time on mobile devices - already at 10 percent of total use, many analysts expect it to reach 65 by the end of 2015, according to the source. Businesses need to adapt to the demands of the workforce.

BYOD can be a helpful addition to the operations of companies in a variety of areas, and collaboration tools are a natural part of the changes.