Videoconferencing market set to expand going forward

Tuesday, March 5 2013

As the business video conferencing world continues to expand, companies are finding more reasons to add these tools to their corporate infrastructure and maintain them as staples of communication and interaction. These resources allow for easy sharing of ideas and cultures to those within the company as well as people who aren't associated with the business. As a means of sharing with clients and consumers, business video conferencing has become a desirable, innovative tool, and market forecasts show it's likely to stay that way.

Looking toward the future
A report from the International Data Corporation (IDC) stated that the last couple of quarters have been good for conferencing technology, though the entirety of 2012 was a bit on the negative side. Historically, the report showed that video conferencing tools are on a continuous incline, gaining adoption and acceptance within companies at all levels over the last few years. Still fighting back from the recession, some kinds of communication technology are still doing better than others, though the overall climate in this realm remains positive, IDC stated.

One of the main drivers behind this resource has been the hike in cloud computing and remote working capability that many organizations are now extending to their personnel. Such moves help reduce operations costs, cut down on commuting time and are viewed as a reward by employees, making them attractive as a tool for increasing engagement while driving down costs throughout the company.  Fast Company reported that a recent study by Microsoft Research and the University of Washington found that having audio and visual tools available to interact and engage with other personnel was far preferable over other forms of interaction in a remote capacity, even resulting in similar engagement statistics as in-person meetings.

Taking a step back
The Press Telegram wrote that this might soon be a major point of contention at one leading technology company. The source stated that Yahoo CEO Marissa Mayer had recalled all remote workers to the office, asking that nobody work from home anymore. Many experts have already cited this as a major misstep on her part, trying to change corporate culture too drastically, reducing video conferencing capabilities and limiting the way that workforce can get their jobs done. Taking away aspects of the job that people perceive as benefits and cutting back on freedoms could put retention at risk, the source stated.