Search engine optimization has been called the future of online marketing, and now some experts are planning a free webinar to explain the process and how it is impacted by social media.
The free event, titled "How PR and Social Media Impact SEO," is hosted by Kaitlyn Dhanaliwala of the search engine optimization firm Search Mojo and Marijean Jaggers of Standing Partnership.
The webinar will take place on November 4 at 2 p.m. EST and will last approximately one hour. A recording of the webinar will be available after the presentation.
Best practices for social media and public relations in order to positively impact SEO will be presented, including how social media and press releases can be used to cultivate inbound links and how monitoring hot topics via social media can help companies take advantage of Google's Query Deserves Freshness algorithm.
Marketing managers and directors, online marketing staff, public relations professionals and social media professionals are the target audience for the webinar.
According to SEOmoz, search engine optimization is the act of improving internal and external aspects of a website in order to increase the traffic received from search engines.