Reseller programs have long been a great way for companies to add service lines and new revenue streams to an existing product offering. White label reseller programs allow businesses to take a product and rebrand it as their own, then sell it to clients. The reseller and the owner of the product both make money from the sale. White label reseller programs are the sister business model for affiliate programs. Affiliate programs don’t typically allow you to rebrand the product, but sell it online and take a percentage. These types of resale programs are worth about $16 billion annually in the U.S. alone.
White label reseller programs offer enormous benefits. This blog will explore those benefits, and some of the best use cases for MegaMeeting’s white label reseller program.
Understanding How White Label Reseller Programs Work
Let’s start with a baseline understanding of the white label reseller program concept. These programs allow a third-party vendor to take, rebrand, and sell a piece of software. Building your own software is devilishly time-consuming and expensive, and that’s even if you have an in-house development team with the time to do it.
Imagine the impact if your customers use software that doesn’t have another vendor’s name on it. What if your logo and company image were plastered all over that product? In the case of MegaMeeting’s white label reseller program, your customers can even choose to rebrand the product as their own. Imagine a series of concentric rings extending outward like a pond ripple. That’s the power of white label reseller programs to extend your reach and produce more revenue for your company.
White label reseller programs democratize software in a way that everyone can benefit from—not just the creator of the tool. But it takes a special kind of company to remove their branded footprint from the software and allow others to call it their own. When this happens there are big benefits for both the owner or builder of the software and the third-party resellers that offer their product. For the owner, there is immediate revenue from the product itself. But for the white label reseller vendor, the benefits extend to:
· Allowing even a startup or small company to appear larger and more turnkey.
· Creating new revenue-generating service lines.
· Increasing your footprint and building your brand.
· Strengthening the upsell revenue for your brand for existing clients.
· Becoming more valuable to existing clients by embedding this service in your product offerings.
· Scaling a product offering to reach new markets.
· Removing the need for technical expertise; the best white label programs also offer customer support.
· Reducing labor costs while still expanding your service offerings.
· Reaching new audiences and building new customer relationships.
Now that you understand white label reselling and the benefits of using these programs, let’s look specifically at using video conferencing to build your brand.
Use Cases for Video Conferencing White Label Reseller Programs
There are a myriad of use cases for a white label reseller program, but also for any business that selects something like MegaMeeting’s white label subscription service. For example:
· Online educational institutions can display their branding for every class and every chat.
· Healthcare organizations can use white labeling to brand their telemedicine visits.
· Retail providers can host live product launches that are fully branded with their logo.
But that is just the first layer of a white label video conferencing solution. The second layer is to work with white label resellers to offer the solution to their clients. How can organizations use white labeling to improve their reach? Here are two best-practice use cases.
1. For Profit and Non-Profit Associations Can Build Value with their Members
For profit and not-for-profit organizations are always struggling to add new members and to create reasons to participate by volunteering or making donations for their existing members. It’s a cyclic process for most associations that creates a feast-or-famine fundraising and membership acquisition. Ask any executive director and they will tell you that increasing their visibility and creating tighter bonds with members is one problem. But there is the simultaneous issue of how to also add new members while retaining the old ones—especially when there is so much competition out there.
White label reselling of video conferencing solutions could help some types of healthcare associations build their service offerings. For example, healthcare associations, whether they are a state medical society or a national lobbying group with multiple chapters, could add white label video conferencing as a benefit to their state chapters. This product offering could allow affiliate organizations the ability to reach their state members with educational seminars with an online video conferencing platform that is fully branded for their organization. That state association could in turn re-brand the video conferencing solution to offer telemedicine to their member doctors. This not only creates additional revenue streams; it builds credibility for these organizations in the technology space. It also tightens the bond between the customer and the organization.
2. Digital Ad Agencies Can Build a New Service Offering for their Clients
Even small Mom and Pop digital ad agencies can add white label video conferencing to their marketing and advertising options. Small and mid-size ad agencies often compete with much larger firms for the same types of clients. In this kind of David vs Goliath scenario, a small to mid-sized digital ad agency needs a tool that can tie them closely to existing clients, while creating a new revenue stream that can attract new customers. White label reseller programs can do both.
Today, almost every client that uses agency services is also using video conferencing in one form or another. Ad agencies are typically expected to be expert in all of the digital channels their clients pursue. Adding MegaMeeting video conferencing to their service offerings automatically provides that wow factor that many companies look for when choosing an agency. White labeling a video conferencing solution can make a digital agency seem larger and more sophisticated than it may actually be. In this way, it can provide both credibility and revenue to the agency. At the same time, imagine a client pitch carefully branded with your own logo. The impact is obvious.
MegaMeeting offers a lucrative white label incentive program to make our video conferencing service your own. Our service is used frequently by:
· Office supply companies
· Telemedicine companies
· Startup innovation labs
· Digital security consultants
· Car dealerships
· Educational institutions
· Religious institutions
· Financial institutions
· And more
If you’re trying to visualize the benefits of adding a white label reseller program to your business, call us at 1-818-783-4311. The chances are high that we will have a best use case already in play to fit your business.
MegaMeeting solves the biggest challenges of modern video conferencing. For users, it is an all-in-one platform that delivers both video conferencing and webinars in a single, simplified interface. For attendees, it is 100% browser-based, making it highly accessible; joining a meeting is instantaneous from a single click. For enterprises, it is highly customizable, with white-labeling options for a private branded solution. For developers, it is API-driven and easy to integrate.
Powered by WebRTC, Node.js, React, and GraphQL, it is a cutting-edge platform that is fun and easy to use for users and developers alike.
