Cloud video conferencing has increased rapidly in popularity. A study from 2019 showed:
- 74% of the companies surveyed report video conferencing has increased over the past two years.
- 84% reported using two or more cloud-based video conferencing solutions.
Video conferencing was increasing even before social distancing made it the new normal during the COVID-19 pandemic in 2020. Business and personal use of these tools exploded as a result.
All of these services are designed to bring people together to communicate.
One-to-one conversation is the most common use case for this technology. We use these tools for managers to talk with remote employees and for private video chats. These tools are great for interviewing potential employees or talking with a sales prospect. Unlike a phone call or text, conducting a video conference helps you see the physical nuance of facial and body expressions during the call.Internal team meetings use cloud video conferencing not just to communicate, but also to engage and build rapport. Today you can have face-to-face interactions with team members from anywhere in the world as long as you have the Internet and a video conferencing solution to bring them together.External video calling is now the go-to tool for client meetings. Your sales executives no longer have to travel to meet face-to-face with a prospect. It is just as engaging to conduct a sales pitch online and companies can save thousands of dollars every year in travel costs as a result.All-hands team meetings or seminars are surprisingly easy with cloud-based video conferencing solutions. For companies using online web conferencing solutions, you can invite an almost infinite number of guests to the party. Townhall meetings, public webinars, and user conferences can all be conducted with these technology tools.
No matter your industry or the size of your company, the chief benefit of cloud video conferencing is that you can connect people online without the hassle and cost of travel. These communication tools eliminate some of the silos that come from having a remote workforce. Having the ability to look someone in the eye as you work together to make decisions is important for team morale and engagement. This same idea holds if you are a customer account manager working with a client, a sales rep trying to close a deal, or a manager trying to build a team.
Like all SaaS options, cloud video conferencing solutions offer security and affordability in one monthly subscription plan. Instead of installing expensive on-site equipment, the cloud allows any company with any budget an entry point into video conferencing as a solution for their business. The cloud is the great equalizer, allowing everyone from small to enterprise customers a way to leverage and manage these tools in a secure environment.