Cloud video conferencing has increased rapidly in popularity. A study from 2019 showed:
Video conferencing was increasing even before social distancing made it the new normal during the COVID-19 pandemic in 2020. Business and personal use of these tools exploded as a result.
All of these services are designed to bring people together to communicate.
No matter your industry or the size of your company, the chief benefit of cloud video conferencing is that you can connect people online without the hassle and cost of travel. These communication tools eliminate some of the silos that come from having a remote workforce. Having the ability to look someone in the eye as you work together to make decisions is important for team morale and engagement. This same idea holds if you are a customer account manager working with a client, a sales rep trying to close a deal, or a manager trying to build a team.
Like all SaaS options, cloud video conferencing solutions offer security and affordability in one monthly subscription plan. Instead of installing expensive on-site equipment, the cloud allows any company with any budget an entry point into video conferencing as a solution for their business. The cloud is the great equalizer, allowing everyone from small to enterprise customers a way to leverage and manage these tools in a secure environment.